Ducati Unica is the personalization program dedicated to those who want to have a Ducati like no other in the world.
The direct interaction with the designers of the Centro Stile Ducati guarantees the possibility of interpreting the dreams of the Ducatisti according to the stylistic canons of Ducati.
Precious materials, exclusive finishes and special colours give life to a unique and unrepeatable 'One Off' motorcycle.
Borgo Panigale, Bologna, January, 2023 - Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own exclusive and unique motorcycle.
With Ducati Unica, the Ducati Style Center opens its doors to Ducatisti and accompanies them in realizing their dream: to collaborate directly with designers and technicians to create a motorcycle that will be unique in the world.
Every stage of the bike's creation will be documented and with the participation of the owner, from the first sketches to the delivery photos. With the support of Ducati professionals, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All this respecting the stylistic criteria that identify a true Ducati.
Ducatisti who adhere to the program will be able to personally enter the Centro Stile Ducati atelier and check the progress of their bikes during regular visits, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.
Andrea Ferraresi, Director of the Ducati Style Center: "Design is a distinctive element of our creations. For some time we have been working on launching a project that would give Ducatisti the possibility of identifying even more with their own motorcycle, turning it into a direct expression of the individual style of each person. This is how we created Ducati Unica, a highly exclusive program that testifies to the excellence of Made in Italy of which Ducati is the representative in the world. An exciting and unforgettable personalization experience that can be lived directly in our Style Center"
Each Ducati Unica will be delivered to its owner accompanied by a certificate of uniqueness, which attests to its originality and guarantees its non-replicability.
The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept a limited number of 12 applications each year, and only those that are considered to be in line with the values of the brand, our partners and associated stylistic standards.
Unique requests, applicable to the Ducati and Scrambler® range, will be available to customers from 2023, with approximately one motorcycle per month participating in the Unica program each year, through Ducati's network of exclusive international dealers.
Realising your Dreams 'Ducati Unica Martini Edition 1/1'